The Challenge: Cornerstone was asked to take the branding and design elements from the original brewery and translate them from a converted urban historic rubber factory to a modern rural crabshack-chic context. We were also tasked to blur the transition from outdoors to indoors, allowing for expansion and contraction of the seating area and patio to allow crowds of all sizes without feeling empty.
Client Ask: Design a 4,000 sf landmark destination brewery and tap house to expand a western Virginia brand further into the state.
Our Solution: Cornerstone pulled visual cues from the industrial materials, visual connections between building uses, and fl ow concepts. We combined these with a completely different architectural concept (modern Festhaus) to translate the brand to a new location. The building is designed with large overhangs, ample glass, and folding walls that allow the usable area to grow with the seasons and crowd. In the winter it is a cozy indoor pub. In the summer, it’s a breezy covered pavilion.
Completion: Q2 2021